// COMING SOON  ·  PAPERBACK ON AMAZON

Sales for
Engineers

A crash course in B2B sales for technical founders.

You shipped the product. You posted on Twitter. Nothing happened.

Most sales content is motivational. This one was written by an engineer, for engineers, who learned it the expensive way: by breaking things in production. It treats selling as systems and statistics you can reason about from first principles.

Get notified when it’s live →

Be the first to know when it’s live on Amazon. ₹249 paperback. No spam, one email at launch.

Sales for Engineers, a crash course in B2B sales for technical founders, by Abhishek Kumar Singh (book cover)

// who this is for

Written for the founder staring at ₹0 MRR

// the full table of contents

Show all 16 chapters + 3 bonus + appendixHide the table of contents

Part 1 · Foundations

  1. Why a Founder Has to Learn Sales
  2. How a Sales Team is Born and Grows

Part 2 · Day 1: Aim Before You Fire

  1. Pick Your ICP and Sharpen Your Offer

Part 3 · Week 1: Pick Your Channels

  1. Inbound vs Outbound, and the Two-Channels-Max Rule
  2. Every Channel Is the Same Shape

Part 4 · Wire Up Your Site Before You Go Live

  1. Wire Up Your Site Before You Go Live (the bonus hack)

Part 5 · Channel Deep-Dives

  1. Cold Email Without Getting Banned
  2. LinkedIn Outbound for Founders
  3. Cold Calling for People Who Hate Cold Calling
  4. WhatsApp, the India Cheat Code

Part 6 · Convert What You Booked

  1. Discovery, Demo, and Close

Part 7 · Build the Other Side

  1. Inbound, PLG, and Pricing
  2. Paid Ads When You’re Ready
  3. Free Channels Founders Ignore, Referrals, Communities, Partnerships

Part 8 · Operate

  1. The Funnel as a Working Tool
  2. Your First 100 Customers, the 90-Day Plan

Bonus · The Hacks

  • B1. Data Enrichment Stack (and how Hatch works under the hood)
  • B2. LinkedIn Ghost Profiles, the Gray Area
  • B3. Reddit as a Founder Channel

Appendix

  • Vocabulary Cheatsheet
  • Exercises (one per chapter)
  • If You’re a CTO Reading This
  • Tools I Actually Use
  • 90-Day Daily Checklist
  • Template Library Index

// who wrote this

An engineer who learned sales the expensive way

Hi, Abhishek this side. I started SalesUP in 2023 with my co-founder Yash, and before that I was a pure engineer; sales was completely alien to me. I'd built two SaaS products back in college and both went nowhere, even though the code was solid. Years later, I'd watch companies make real money with products that were honestly worse than what I'd shipped. So the gap was never really the product.

These days SalesUP is among the top 1% of B2B sales agencies in India, working with teams like Freshworks, Razorpay, Sodexo, Jupiter, Even, and Apna. We're 140+ people now, fully remote, bootstrapped, doing ₹3 to 4 crore ARR.

Most sales content out there is motivational. To me, sales is really just systems and statistics, and that's what this book is about. You reach out to 100 people and 3 reply. You sharpen the message and suddenly 7 reply. The book is about engineering those numbers from first principles.

Before SalesUP, I was a founding engineer at Nova Benefits, did GSoC in 2020, and was a Polygon Fellow in 2022. Writing this from Lucknow.

Abhishek Kumar Singh, mid-gesture, explaining something during his college days
// me, mid-explanation, college

// be the first to know

One email. The day it’s live.

The book is paperback-only on Amazon (₹249). Amazon doesn’t do paperback pre-orders, so leave your email and you’ll get exactly one message the day it goes live. Nothing else.

No spam. One email at launch. That’s it.

Skip the year I wasted not knowing this.

Join the waitlist →